In June, Maine Outdoor Brands will be exhibiting once again at the largest outdoor industry trade show in North America, Outdoor Retailer. Held in Denver, Outdoor Retailer (or “OR”) is a major opportunity to get your brand and products in front of retailers, buyers, and the media. MOB members have the added benefit of exhibiting in the MOB booth for …
The Outdoor Retailer tradeshow is big, and so is MOB’s series of OR tips. As you prepare for the summer show in Denver, here are some final thoughts from MOB members on making the show a success for your brand. Thanks to the following MOB members for contributing: James Morin, Flowfold Alicia MacLeay, Trailspace Cathy Streifel, Pyxie Scot Bahr, Cairn …
Outdoor media has an audience. You have an outdoor brand you want to connect with that audience. So how do you get the two together for some media attention? We asked Nancy Fendler, of Fendler PR, and Alicia MacLeay, of Trailspace, to share their PR and media tips for building relationships with working media (editors, writers, and photographers) who cover …