The Great State of Maine. 35,000 square miles of pristine coastline, rugged mountains and unspoiled wilderness in between. Often described as a four-season haven for outdoor adventurers of all abilities, it’s no wonder why dozens of outdoor brands have opted to call Maine home. But while Maine’s reputation for Yankee ingenuity and stubborn practicality serve start-up brands well, attaining scale in a global market can be a significant challenge. Like climbing Katahdin in the middle of winter, there’s no easy path to the top. And so, in that spirit, we created Maine Outdoor Brands.
Helping Drive Maine’s
Outdoor Recreation Economy
For many of us in Maine, it’s hard to distinguish whether our passion drives our professional pursuits, or those pursuits propel our passion. That’s important. Because as the oldest state in the country attempting to attract a younger workforce, Maine’s outdoors can be a powerful lure. Millennials in particular value quality of life over congested cities, and Maine outdoor product companies are uniquely able to blur the line between work and play. In an informal survey, MOB members report the average age of their employees to be 35—a full ten years younger than the statewide average, and a clear signal that our industry is leading Maine in the right direction.
MOB is also committed to working with individuals and organizations from the public and private sectors in helping to drive Maine’s $8.2B outdoor recreation economy, and in the process, creating a brighter economic future for our state.