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Our Team

Maine Outdoor Brands is fortunate to have a powerhouse team of industry professionals behind the wheel who are dedicated to driving Maine’s outdoor recreation economy forward. The secret sauce? Combining decades of experience with a shared love of the outdoors to collectively achieve incredible results that we could only dream of doing alone. Read the bios below to get to know more about our team and why we do what we do.

STAFF

Jenny Kordick, (she/her)

Executive Director

Jenny took the helm of MOB in 2019, bringing over a decade of experience working with outdoor-focused non-profit organizations in government and public relations, strategy and organizing. Her work as executive director allows her to lead a powerful and expanding network of businesses united around a clear objective: to create a thriving local outdoor recreation economy. Prior to working at MOB, she served at The Wilderness Society in Washington, D.C. and in Maine. There she directed advocacy campaigns and led coalitions to protect outdoor areas across the country and take meaningful action on climate change. She serves on the board of Maine GearShare and the Outdoor Industry Association’s Recreation Advisory Council. She takes the ferry to Portland from her home on Peaks Island in Casco Bay where she lives with her husband and son pursuing adventures both big and small.

Brian Threlkeld, (he/him)

MEMBERSHIP & MARKETING DIRECTOR

Having been involved with MOB since the beginning, Brian was hired full time in March of 2021. As a climber, paddler, skier, backpacker, adventure photographer and a nonprofit aficionado, Brian brings valuable experience to connecting and promoting brands. He sits on the advisory board for Baxter State Park and recently joined the board of Rippleffect in hopes of ensuring wild places stay wild and anyone and everyone can access the outdoors. Brian lives in Portland with his wife and stepson and can often be seen frequenting the Fore River Sanctuary in his backyard.

BOARD OF DIRECTORS

Kay Henry, President

FOUNDER, MAD RIVER CANOE COMPANY AND THE NORTHERN FOREST CANOE TRAIL

Kay is one of the original founders of Mad River Canoe Company and was the company's president until 1998. After moving on, she and her husband created the non-profit, Northern Forest Canoe Trail, to protect the 740-mile water trail that follows historic Native American travel routes and provides access for paddlers to enjoy the northern rivers and lakes of upstate New York and New England.

Kay is a graduate of Brown University and Harvard Business School. A former board member of American Rivers, the New England Advisory Council of the Federal Reserve Bank of Boston, University of Vermont’s Rubenstein School of the Environment, the Outdoor Industry Association and Maine Island Trail Association. Kay currently serves on the board of Maine Outdoor Brands and Girl Scouts of Maine. She is also the current president of the Maine chapter of International Women’s Forum. In 2008, Kay was selected as one of L.L.Bean’s first Outdoor Heroes for the breadth of her work in northern New England on behalf of recreational paddling.

Don Oakes, Treasurer

CEO OF SEA BAGS

Don Oakes has been Chief Executive Officer of Sea Bags since November of 2013. Prior to joining Sea Bags, Don spent twenty years at L.L.Bean in a number of senior management roles including as Sr. Vice President, Creative and Direct Channel where he was responsible for providing stewardship of the L.L.Bean Brand, and for overseeing the creation of the award-winning and industry-leading L.L.Bean website, and directing all aspects of the legendary L.L.Bean catalogs.

Don has served on the Board of Directors of Delta Dental Plans of New England, where he was also Chairman; on the Board of Trustees for the Maine Chapter of The Nature Conservancy, where he was also Treasurer, on the Board of Trustees for Maine Audubon; and on the Board of Directors of the Children’s Theatre of Maine.

Don earned a B.S. from the University of Maine and an M.B.A. from the Harvard Graduate School of Business Administration. A Maine native, Don was raised in the central Maine town of Milo. He is an active outdoorsman, with a passion for cycling, hiking, kayaking, and skiing.

Jenna Klein Jonsson, Secretary

Partner at Blaze Partners

Jenna is a brand strategist with extensive experience in marketing, creative development and integrated campaigns. A true brand advocate, she loves bringing brand stories to life in fresh and innovative ways. As a 17-year veteran of the outdoor industry, she has worked with a variety of outdoor and lifestyle brands, and as an avid outdoors-person, road biker and skier herself, she deeply understands the outdoor customer. Jenna is an experienced leader, brand strategist, creative director, multi-channel campaign developer and writer. She’s successfully led high-profile, complex projects, winning numerous industry awards for catalogs, digital experiences, and integrated campaigns. She thinks holistically about marketing, using numbers, research and data to drive innovative, customer-focused solutions across all channels.

Jim Hauptman, Founder of MOB

Partner at Blaze Partners

Jim is an entrepreneur, thinker and maker. He is forever curious and relentless in his pursuit of big ideas — Maine Outdoor Brands being one of them. The vast majority of his career has been spent at the intersection of advertising, product development and marketing—crafting compelling selling messages, designing multi-million dollar products and strategizing how companies can best improve their relevance in driving sales, particularly in the outdoor space. Jim spent a decade at L.L.Bean as its creative director and director of product design before founding Blaze Partners, a full service advertising/brand strategy firm, with two partners in 2015. He was MOB’s first board president, passing the torch in 2021. An empty-nester, Jim lives in Falmouth with his wife, Jenny, and counts the days till he can get out on the water each summer.

Charlie Bruder

VP/GM international & wholesale at l.l. bean

Over the past eight years, Charlie has contributed to many areas of L.L.Bean as Vice President/General Manager of Retail Merchandising, Vice President/DMM of Hunting, Fishing, Travel, and Home, and most recently, as Vice President/General Manager of International and Wholesale. A customer-obsessed, brand builder, Charlie is known for focusing on product and selling strategies that resonate with consumers, drive customer engagement, and build brand loyalty. Before joining L.L.Bean, Charlie held senior level positions at Wolverine Worldwide, Timberland, and Abercrombie & Fitch. He moved to Falmouth in 2014 with his wife, daughter, and son. They love exploring Maine’s outdoors year-round, spending time together fishing, hiking, golfing, paddling, mountain biking, disc golfing, snowshoeing, and skiing.

Sam Fratoni

Chair Emeritus, Maine Angels

Sam is a business executive with over 30 years of global corporate leadership with Hewlett Packard and as Corporate Vice President for IDEXX Laboratories. He holds a PhD from Purdue University and is a graduate of Wharton’s Advanced Management Program. His focused was on helping organizations apply technology to real customer needs to produce results for the company, employees, and customers.

After leaving the corporate world, Sam’s has been helping smaller organizations, both commercial and non-profit, apply proven leadership, management and growth techniques to scale and achieve success. This has included Board Chair for Breakwater Learning, Board Chair and mentor for The Maine Center for Entrepreneurs, Board Chair for Envision Maine, and founding board member for Maine Outdoor Brands. He is an advisor to several companies, and executive coach for business and non-profit leaders in the community.

Sam is an active angel investor with the Maine Angels, currently as Chair Emeritus and as founding member of the group’s Dirigo Angel 1 Investment Advisory Board. He believes the key to Maine’s (and America’s) future economic growth, and the source of creative solutions to current global challenges, like climate change, is entrepreneurship and new startups.

Jen Brophy

Owner, Red River Camps

A County native, Jen is the second-generation owner of the Red River Camps in the Deboullie township. She has been active in advocating for the sporting camp and outdoor industries since she took over the business in 2009, serving as the president of the Maine Sporting Camp Association for five years, as a member of the Aroostook County Tourism board, and as a member of advisory and steering committees for Maine’s Department of Inland Fisheries and Wildlife and Land Use Planning Commission. Jen is a registered Maine guide, certified wilderness first responder, and licensed professional engineer, and she has also taught at the Maine School of Science and Mathematics. She spends her free time exploring and enjoying all that the Maine outdoors has to offer, from hiking, sailing, and SCUBA diving in the summer to snowshoeing and kiteskiing in the winter.

Ponch Membreño

Outdoor Industry Consultant

Ponch Membreño started his career in the outdoors as an outdoor educator and wilderness trip leader. He later applied those leadership experiences to work in business and management on the business side of the outdoor industry.

He has been the Wilderness Trip director at Merrowvista, a Senior Manager at Toad&Co and recently teamed up with the founder of Intrinsic Provisions, an outdoor lifestyle shop that connects consumers to socially conscious and sustainable brands.

Ponch moved to Maine in 1985 to attend Colby College and currently resides on Peaks Island, his “rooted place.” He is known as an innovative leader, strategic connector, and mentor. He is inspired by nonprofits and companies that can find success while doing good.

Takeshi (Taki) Miyamoto

Founder and President, Salt Pump Climbing Company

Taki has alternated living in Japan and the US throughout his life. He first landed in Maine to attend Bates College, where he was introduced to rock climbing on the gritty urban rocks of Great Falls in Lewiston. He was hooked and continued to look for boulders any chance he got and was a regular at the Maine Rock Gym in Portland.

Since then, Taki has climbed throughout the world, putting up first ascents in Peru, Patagonia, and the Wind River Range of Wyoming, but he has an incredible soft spot for New England climbing. After working as an outdoor educator for the National Outdoor Leadership School (NOLS) and then as a business attorney for Morrison & Foerster, LLP, a major law firm in Tokyo and New York for seven years, he moved back to Maine, married his sweetheart, Natalie, and started working on his dream that is Salt Pump Climbing Co., which opened in 2015. After leading and building the team at Salt Pump, Taki returned to the practice of law at Pierce Atwood LLP in Maine, where he stayed for three years. Beginning this year, he is back at Salt Pump focused on its further growth.

Martha Bentley

Owner, MMB Collaborative leadership llc

Martha Bentley owns MMB Collaborative Leadership LLC, a values-driven practice specializing in short term or fractional leadership, innovation & entrepreneurship, & collaborative solution design. Under this umbrella, she serves as the Executive Director of the Osher Map Library Foundation and the founder of Proprietor, a digital solution for matching buyers and sellers of very small and local businesses.

Martha previously served as Director of Economic Development Coordination for the State of Maine and as the Director of Innovation Infrastructure for the Maine Technology Institute (MTI). Prior to these roles, she owned her own consulting company specializing in economic grant program design and management, with MTI as her primary client. In these roles, Martha managed $200M+ in technology-based economic development funding, including the Maine Technology Asset Fund, the Maine Alliance for the Marine Economy Fund, and the Maine Biomedical Research Fund. She also was the program and operational manager for Blackstone Accelerates Growth, which became Maine Accelerates Growth, a networked approach to Maine’s entrepreneurial ecosystem.

Martha has a BA from Davidson College and a MA from the University of South Carolina. She currently serves on the Board of Directors of Four Directions Development Corporation. When not on Zoom, you can find Martha on the waters of Horseshoe Pond and Cobbossee Stream in West Gardiner, Maine.

Kevin Haley

Partner, Brann & Isaacson

Kevin Haley is a commercial and IP partner at the law firm of Brann & Isaacson in Lewiston, where he has worked since 1995. B&I is a well-known firm in the direct-to-consumer retail space-representing hundreds of catalog and ecommerce merchants around the country. It is the primary outside counsel for L.L.Bean, Inc. and has been so since the late 1960’s. Kevin’s personal responsibilities in that space include trademark, copyright, and branding issues, as well as commercial relationships particularly in the advertising and marketing areas.

Kevin is a native of Fort Kent, Maine, and an alumnus of Bowdoin College (’89) and the University of Maine School of Law (’94). He has been actively involved both as counsel and as a board member with a number of non-profits-notably as counsel and a board member of the New England Mail Order Association. He has just ended a 10 year stint as a board member of Teens to Trails, a Maine non profit focused in increasing youth access to Maine outdoor opportunities. His board service for Teens to Trails culminated in a 3 year term as chair of that Board.

Kevin’s outdoor pursuits including backpacking, canoeing, and skiing. He lives in Cumberland.

Devin McNeill

CEO, Flowfold

Devin McNeill was born and raised in Portland, Maine, and is a graduate of Portland High School and The University of Maine. While in college Devin helped found Flowfold. What started as a company selling a single wallet made out of recycled sailcloth has grown into a mission driven brand offering bags, backpacks, totes, pouches, and dog gear made out of recycled material. In March of 2020, as hospitals faced shortages of PPE, Flowfold made a decision to suspend normal operations and fully commit to the manufacturing of Face Shields, and ended up producing 1 million face shields for the hospitals, schools, businesses, and consumers that needed them. Devin lives in Portland with his wife Erin and their three young boys.

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Workforce Advisory Board

Our Workforce Advisory Board works to enhance efforts to attract and retain a skilled workforce for the state’s outdoor industry. The board helps us identify compelling topics and speakers for briefings, panels, and other events hosted by Maine Outdoor Brands and helps amplify and share job opportunities and ensure young adults have opportunities to picture themselves in a career in the outdoor industry.

Members:

Devin McNeill, CEO, Flowfold (co-chair)

Ponch Membreño, Outdoor Industry Consultant (co-chair)

Phil Shettig, VP Product + Marketing, Sterling Rope

Maureen Lafferty, VP of Talent, Development and H.R. Business Teams, L.L.Bean

Libbi Cinti, Senior Director of Human Resources, Appalachian Mountain Club

Alicia Heyburn, Executive Director, Teens to Trails

Willard Morgan, President, Chewonki

Will White, Co-Founder, Summit Achievement

Stacey Keefer, Executive Director, Maine Marine Trades Association

Alvah Maloney, Owner, Maine Kayak

Membership Committee

MOB’s Membership Committee helps shape the member experience, including member benefits. The group reviews all membershipship applications, helps recruit prospective members, and plans MOB’s annual member celebration.

Jen Brophy (chair) - Owner of Red River Camps
Sheila Brennan Nee - Executive Director of the Maine Sports Commission
John Milburn - Vice President of Key Accounts - Implus LLC
Lianon Close - Special Projects Manager, Down East Magazine
Kristina Cannon - Executive Director, Main Street Skowhegan
Open seat

Learn more:

Maine Outdoor Brands forms Workforce Advisory Board
PORTLAND, Maine (April 12, 2022) – Maine Outdoor Brands (MOB) announced the formation of a Workforce Advisory Board t... read more
Maine Outdoor Brands Appoints Kay Henry as New Board President
PORTLAND, Maine (September 30, 2021) -- Maine Outdoor Brands (MOB), the outdoor business alliance working to strength... read more
Survey results show workforce opportunities and challenges for Maine’s outdoor industry
PORTLAND, Maine (May 5, 2021) – A Maine Outdoor Brands (MOB) member survey, in partnership with the Maine Office of O... read more
Register now for the Maine Outdoor Economy Summit on October 12-13.
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