Sugarloaf Sponsors First Tracks to
Get More Mainers Outside and On Snow This Winter
Up to 40% off lift tickets and 25% off lodging at Sugarloaf’s booth;
first 50 film festival attendees receive a Sugarloaf lift ticket voucher
PORTLAND, Maine —Sugarloaf is heading to Portland as a main sponsor of the inaugural First Tracks: Northeast Snow Show, Nov. 7-8 at Thompson’s Point, with show-only savings on lift tickets and lodging, a lift ticket giveaway at the Saturday evening film festival, and a spot on Sunday’s career panel for aspiring snowsports professionals.
“Sugarloaf is proud to be a main sponsor of First Tracks because getting more people outside and on snow matters to Maine,” said Jessica Sechler, vice president of sales, marketing and events at Sugarloaf. “Winter is part of who we are here, and this show brings the whole community together before the season starts. We’re looking forward to meeting skiers and riders face to face, helping them plan their winter and talking with the next generation about building a life and a career in this industry.”
Show-Only Deals at Sugarloaf’s Booth
Visitors to Sugarloaf’s 10×20 booth in the Brand Expo at Brick South can take advantage of exclusive First Tracks offers, including:
- Up to 25% off lodging
- 40% off lift tickets
- And more!
Sugarloaf and Pleasant Mountain Present Saturday Film Festival
Sugarloaf and its sister resort, Pleasant Mountain, are main sponsors of the Maine Outdoor Film Festival at First Tracks on Saturday evening. The first 50 people in line will receive a Monday-Thursday lift ticket voucher to Sugarloaf, one more way to get people out and on snow this winter.
Doors open at 6 p.m. at Halo at the Point, with films beginning at 6:30 p.m. The roughly 95-minute program features six films celebrating skiing, skating, surfing, snowmobiling and winter adventure from Maine and around the world. Attendees receive a free drink ticket. The festival requires either a First Tracks All-Access ticket or a separate Maine Outdoor Film Festival ticket.
About First Tracks
Organized by Maine Outdoor Brands and Thompson’s Point, First Tracks is Maine’s winter kickoff expo, featuring more than 55 outdoor brands and organizations, ski areas, expert-led clinics and panels, gear demos, free gear repair from Maine GearShare, a Kids Zone and more. Seven Maine ski areas, including Sugarloaf, will be on hand.
First Tracks runs 10 a.m. to 6 p.m. Saturday, Nov. 7, and 10 a.m. to 4 p.m. Sunday, Nov. 8, at Thompson’s Point in Portland. Children 10 and younger are admitted free. Tickets and details are available at firsttrackssnowshow.com.
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About Sugarloaf – Located in Carrabassett Valley, Maine, Sugarloaf is one of the largest ski areas in the East and home to the only lift-serviced above-treeline skiing and riding in the region. With 120 acres of beginner and intermediate terrain added through the West Mountain Expansion, which opened in winter 2024, Sugarloaf offers more room to learn, progress and ride for skiers and riders of all abilities. New for the 2026-27 season, the resort adds a Winter Tubing Park and Iglu Experience, bringing even more ways for families and groups to enjoy the snow. Sugarloaf is also a four-season destination, featuring New England’s newest lift-serviced downhill mountain bike park and the Robert Trent Jones Jr.-designed Sugarloaf Golf Club.
Sugarloaf is a proud member of the Boyne Resorts family of resorts and attractions. Follow along: sugarloaf.com, facebook.com/sugarloaf, and twitter.com/sugarloafmaine.