Small Business Education Series for MOB Members only. This session will cover various ways of working with content creators that may be relevant for the stage of your business. Leveraging the opinions and creativity of others to promote your brand is nothing new, but working with influencers can take on many shapes. To help you better understand some of the options and expectations of this rapidly-evolving marketing strategy, we have two Maine Outdoor Brands members joining. Caroline Murphy, Head of Marketing at Marin Skincare, will share how she applies her background blending performance strategy with creative brand-building to help Marin grow. Christine Reighley, Founder of Maine the Way will give us an insider perspective as a content creator herself, sharing examples of delivering value for brands in the outdoor space. Bring your curiosity and leave with a better understanding of how your brand can most effectively tap others to promote your offering.