Report finds outdoor recreation racks up $188M in annual sales in southern Maine

Brian Threlkeld

By Laurie Schreiber The outdoor recreation industry is responsible for a significant portion of southern Maine’s economy, attracting 5.5 million visitors in 2020 and generating $188.6 million in annual sales. The industry also contributed nearly $105.3 million to the regional gross domestic product and represented 12% of Maine’s total outdoor recreation. The findings came in a report commissioned by the Southern …

‘Maine Outdoor Economy Summit’ stresses importance of Maine’s outdoor industry

Jenny Kordick

People in Maine’s outdoor industry came together in Portland Thursday to say Maine’s beauty is not only wonderful, but a way to build up Maine’s economy. Thursday, the “Maine Office of Outdoor Recreation” teamed up with “Maine Outdoor Brands” to present the first ever “Maine Outdoor Economy Summit.”

L.L.Bean x University of California Irvine Research Finds Time Outdoors Increases Resilience, Strengthens Relationships

Jenny Kordick

In celebration of its 110th Anniversary, iconic outdoor retailer L.L.Bean unveils new, proprietary research findings that experiencing awe in the outdoors makes us more resilient and strengthens relationships. L.L.Bean is turning these insights into action with partner Mental Health America (MHA) to fund programming focused on improving mental well-being through time spent outdoors.